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The Office of University Relations receives two CASE Circle of Excellence Awards, including gold for admissions materials

The Office of University Relations has received two Circle of Excellence Awards from the Council for Advancement and Support of Education (CASE), including a Gold Award for its Undergraduate Admissions Study Book and Case. The team was also honored with a bronze award for the launch campaign for the Marquette University Police Department’s redesigned free campus ride-sharing service, EagleExpress.

The Circle of Excellence is CASE’s premier marketing communications awards program in higher education. This year’s competition attracted more than 4,200 entries from members in 27 countries, and work was evaluated by judges who are peers in higher education marketing communications.

“We are very proud of these collaborations between the Office of University Relations and key campus partners who rely on our team’s guidance and expertise,” said Lynn Griffith, director of marketing and communications. “Both of these projects were recognized for their eye-catching visuals – encompassing art direction, graphic design and photography – which included thoughtful implementation of stakeholder feedback. Colleagues from our talented communications and marketing teams contributed to the success of these integrated projects with strong messaging and deserved and proprietary marketing strategies, including internal communications, paid digital advertising and social media.”

The Undergraduate Admissions viewbook and tote bag set is a three-volume viewbook set – packaged in a “Be The Difference” illustrated canvas tote bag – designed as a companion to campus visits to engage prospective students and their parents. The set highlights how Marquette’s community helps students explore their purpose and realize their potential. The set intentionally allows more than one person to review content at the same time and its unique illustrative style brings the books and bag to life in a way that sets Marquette apart from its peer institutions.

“We loved how the one-line illustration carried images throughout the documents,” said the judges. “Also, they did a great job of making a block-based layout look modern and fresh. Kudos for the breakdown of costs and number of applicants. We also liked the photography and bold headings.”

EagleExpress was launched in early 2023 as one of the major initiatives of the President’s Community Safety Task Force. The task force had received negative feedback on LIMO, the pre-dating service EagleExpress, which required students to call in to share their seat and request a ride. The new service ditched a walkie-talkie and central dispatch model in favor of an app-based model to improve driver experience and safety, reduce wait times and increase operational efficiency. The launch strategy included brand development, design assets, strategic messaging development, marketing and social media marketing. The goal was to give this critical security resource on campus a new look and feel. Marketing tactics, including social media, drove app downloads and ride requests: Within 10 months, 100,000 rides were provided—an increase from previous years—indicating sustained use.

“We enjoyed the strong visuals along with the look and feel of the assets used in the initiative,” the judges said of the launch campaign. “Additionally, we found the pre-planning of carpooling, marketing and social media marketing to be very effective in the success of the initiative.”

The Council for Advancement and Support of Education is the global association of advancement professionals – alumni relations, communications, development, marketing and advancement services – who share the goal of championing education to transform lives and society. District Five, the Great Lakes District, covers Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin and includes over 400 member institutions and more than 2,500 representatives.

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