Latin Festival Returns to Newark: Summer Events 2024

NEWARK, NJ — The following press release comes courtesy of the City of Newark. Learn how to post announcements or events on your local Patch site.

Mayor Ras J. Baraka, Deputy Mayor for Community Engagement Jacqueline Quiles-Mercado, and the Office of Violence Prevention and Trauma Recovery (OVPTR) will host the annual Latin Festival on Sunday, August 18 at 12:00 p.m. to 10:00 p.m., on Bloomfield Avenue between Lake Street and Clifton Avenue, in Newark’s North Ward.


The day-long celebration will be headlined by Ivy Queen, the “Queen of Reggaeton”. A native of Puerto Rico, Ivy Queen is a singer, songwriter, actress, podcast host and pioneer of the Reggaeton genre. Her album “Calle 13” in 2007 earned her a Latin Grammy Award for Best Urban Museum Album. She was nominated for another Latin Grammy in 2012 in the same category for her album “Musa”. She was recently recognized by the prestigious Billboard magazine as “Icon of the Year”, and was recognized by her compatriot Bad Bunny.

Also Fernando Villalona, ​​one of the greatest merengue singers in the history of the genre, will perform. The Dominican began his career in the early 1970s and has recorded 24 albums. He participated in the Spanish recording of “We Are the World”, along with superstars Shakira, Ricky Martin and Enrique Iglesias.

“No one can deny – or ignore – the special energy that our Latino residents and business owners infuse into our city life,” said Mayor Baraka. “For generations, they have combined their optimism, hope and faith with their leadership, creativity and skill, to build strong families and communities and enrich Newark on all levels. It is a joy to celebrate their contributions to the greatness of our city and to honor their achievements and successes.”

Representatives from Newark’s OVPTR will distribute information, be available for calls and connect residents to mental health resources, employment, relocation and services for those affected by crime and violence.

“I am very excited to bring two singing legends to this year’s Latin Festival and share their immense talents with a large audience for free,” said Vice Mayor Quiles-Mercado. “It’s also exciting to introduce the amazing lineup of local musical artists who generate as much dynamic energy as the headliners. With all its vibrancy each year, this festival is a great opportunity for our Latino residents to come together, celebrate their culture, enjoy amazing entertainment and receive valuable resources about available services to enhance their lives.”

“The Office of Violence Prevention and Trauma Recovery is always proud to sponsor this festival and celebrate how our Latino neighbors lift up our city in every way – from business and government, to education and the arts,” said OVPTR Director Kyleesha Wingfield-Hill. “As all of Newark benefits greatly from Latino cultural devotion to family and community, this hugely popular event is the perfect venue to spread awareness of OVPTR services. Our office is here to help residents understand the causes and prevention of violence , and how to heal from it.”

Coolers and pets are not allowed during the event. Riding bicycles or scooters is also prohibited on site, but participants are encouraged to arrive and ride with Newark Go, the city’s scooter and bike sharing program. The rented e-bikes and scooters can be left at Clifton and Bloomfield Avenue, near the Latin Festival. There will be additional parking at Branch Brook Park.

If you are interested in becoming a sponsor or participating in the Latin Festival, please contact Vice Mayor Quiles-Mercado at the Office of Community Engagement at 973-733-4310.

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