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Adlook appoints industry veteran Jim Daily as Executive Advisor

Adlook, a next-generation platform for brand growth, today (July 10, 2024) announced the appointment of Jim Daily as an Executive Advisor. In this role, Daily will work with Adlook’s management team to shape its go-to-market (GTM) strategy and positioning within the North American market and beyond, further strengthening Adlook’s deep learning technology expertise, as well as review its robust hiring strategy. .

“Adlook is a proven leader in developing high-impact products and services in the advertising industry,” said Daily. “As we enter a time of rapid development, I am excited to join and help support Adlook’s innovative solutions for its valued customers and partners. I am eager to contribute to Adlook’s journey to redefine advertising standards and be a part of this dynamic and growing team.”

In his 18+ years in the technology industry, Daily has extensive experience launching, building and scaling teams resulting in over $250m (£195m) in annual revenue. He previously served as CEO of North America and Global President of Teads, where he was responsible for running all aspects of the business in the US, Canada and the UK. Daily is also the founder of Pachira Consulting, where he provides strategic consulting and leadership across an expansive client base.

“Jim’s significant track record of launching, building and scaling teams will help propel Adlook into its next phase of growth,” said Kuba Kossut, CEO of Adlook. “As we continue to navigate this pivotal time in the industry, I am pleased to welcome Jim as we pursue our mission to foster a positive impact on the digital ecosystem while prioritizing user privacy.”

Trusted by leading brands such as Kraft Heinz, Sanofi, SC Johnson, Mars and PEPSICO, Adlook’s upward trajectory has cemented its leadership in the media space by offering sophisticated yet accessible solutions to clients worldwide. With Daily now leading the GTM strategy, Adlook continues its upward momentum in innovation, deep learning technology and market expansion.

To learn more about Adlook’s deep learning-powered and future-proof brand growth platform for marketers and agencies, visit www.adlook.com.

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